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Fisher Theatre, Broadway in Detroit moving forward after sale

By Gary Graff
ggraff@medianewsgroup.com, @GraffonMusic on Twitte

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The will go on for Broadway in Detroit and the Fisher Theater, even after a just-announced sale.

Both properties were sold by Nederlander Company to the Ambassador Theatre Group (ATG), a British subsidiary of International Entertainment Holdings Ltd., which owns and operates 50 venues in the U.K., U.S. and Germany and presents more than 12,000 live performances each year. The sale is slated to be final as of March 29, though financial terms have not been disclosed.

ATG will also present Broadway in Detroit shows at other area venues, including the Detroit Opera House and the Music Hall Center. The Fisher, which was built in 1928 and renovated by the Nederlander Company in 1961, is designated as a National Historic Landmark. ATG also purchased the Golden Gate Theatre in San Francisco from Nederlander.

Broadway in Detroit officials say it's unlikely Detroit area theater goers will notice a great deal of difference immediately after the purchase.

"At this time Broadwy in Detroit continues to work on the upcoming 2021-22 season, preparing to reopen later this year," Alan Lichtenstein, Broadway in Detroit's Executive Director, said in a statement. "There are no changes planned to our staff, volunteers or any of the services we provide. Our focus is on continuing to provide the best Broadway experience in Detroit."

The Fisher, along with other venues around the world, including Broadway, was closed down last March by the global COVID-19 pandemic, which postponed the remainder of the 2019-20 season and threw the 2021-22 season -- which was supposed to have started during July with the Temptations' musical "Ain't Too Proud" at the Detroit Opera House -- into disarray. Broadway in Detroit subscribers recently received notice of new dates for three shows -- "Pretty Woman," Nov. 2-14, "Hadestown," Nov. 23-Dec. 4 and "Hairspray," Jan. 18-30, all at the Fisher -- and the company is hoping to have a new public announcement coming soon.

"We're trying to lock in shows so we can announce them -- the same as it's been throughout the whole pandemic," Marketing Director Scott Myers said. "A lot of it is dependent on what the status of the pandemic is when these shows need to start rehearsing to get on the road. We don't have an answer for that quite yet."

In addition to updates, Myers said Broadway in Detroit has been working "to stay in touch with fans and subscribers monthly with emails," sharing news and updates as well as links to streaming theater events. The company will continue to provide news via broadwayindetroit.com.

Web Site: www.broadwayindetroit.com

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