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Eminem to debut new video via national UFC match

By Gary Graff
ggraff@medianewsgroup.com, @GraffonMusic on Twitte

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Eminem is giving fans a head's up -- and a body slam down -- about the debut of his new video.

The clip for the Detroit rapper's "Higher," from his "Music To Be Murdered By -- Side B" album, will air during ESPN's "UFC 257 Countdown: Poirier vs. McGregor" fight airing at 2 p.m. Saturday, Jan. 23, on ABC. The clip features footage created especially for the broadcast and finds Eminem as both musician and "world-class athlete" preparing for competition as well as battling "against his own demons.

In a statement, ESPN Music Director Kevin Wilson says that, "It's always been amazing being able to work with Eminem for promotional and programming content...over the years. To be able to work on this video together with his team -- not only featuring our team's great UFC coverage but also debuting it exclusively on ABC, is just invaluable."

Eminem and his music have been featured on previous UFC bouts as well as for this year's College Football Playoff National Championship.

"Music To Be Murdered By -- Side B" was surprise-released on Dec. 18 as a follow-up to its predecessor, which was also released without warning last January. "Side B" adds a second disc and 16 more songs to the initial album. It debuted at No. 3 on the Billboard 200.

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