The Motown Museum will premiere a new exhibit as it re-opens from its Covid-19 pandemic closure on July 15.
The museum, in the iconic label's original Hitsville USA headquarters on Detroit's West Grand Boulevard, has been shuttered to the public since the pandemic hit during mid-March. The re-opening comes with a variety of new restrictions, as well as the premiere of "Capturing A Culture Change: Motown Through the Lens of Jim Hendlin," an exhibit of photos by Hendrin -- whose took cover images for Marvin Gaye's "What's Going On," "Diana Ross Presents the Jackson 5," Rare Earth's "Get Ready" and Edwin Starr's "War & Peace."
The museum will also be unveiling an outdoor pop-up tent facility, whith contactless souvenir shopping as well as call-ahead ordering and curbside pickup.
Other restrictions at the museum will include:
• Walk-up guests can be accommodated, but guests are encouraged to purchase tickets online prior to their visit.
• It is mandatory for all guests to wear a mask inside the museum. If a guest does not have a face covering, Motown Museum will provide a mask.
• Tour groups will be limited to no more than 10 at a time.
• Guests will be greeted by an associate with a tablet for check-in.
• Guests must undergo a touchless temperature check outside Motown Museum upon arrival.
• Guests must complete a short health screening questionnaire for COVID-19 symptoms upon arrival.
• "Proper social distancing" will be practiced throughout the tours.
The museum follows last week's announcement by the Detroit Cultural Center and Midtown Detroit that its institutions, including the Detroit Institute of Arts and the Charles H. Wright Museum of African American History, will be re-opening on July 10.
"This has been a challenging few months for all of us," museum Chairwom and CEO Robin Terry said in a statement. "We have worked extremely hard to make sure this time was used effectively, and that when we were able to safely reopen, we could allow museum visitors to experience that one-of-a-kind Motown magic in this new environment where safety is our top priority. As we open our doors once again, we are filled with energy and optimism. We can't wait to share in the enjoyment with our fans, our guests, and every member of our extended Motown family."
The museum will be open to the public from 10-6 p.m. Wednesdays through Sundays. Mor information and updates at motownmuseum.org.
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