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Interview:
My Brother, My Brother and Me at the Masonic, 3 Things To Know
 

By Gary Graff
ggraff@digitalfirstmedia.com, @GraffonMusic on Twi

» See more SOUND CHECK

The podcast “My Brother, My Brother and Me” is a weekly demonstration of the ties that bind.

The popular advice show, with a comic flavor, was launched during the spring of 2010 because brothers Travis and Griffin McElroy were moving to Cincinnati from their native West Virginia, where third brother Justin remained. “It was kind of an excuse for us to just stay in touch with each other and talk once a week, so we didn’t grow apart,” Travis says.

Instead “MBMBAM” grew, soon joining the Maximum Fun network and now logging more than 300,000 downloads per episode. It’s also become a TV show -- first for NBC’s Seeso platform and now with Otter Media -- while the brothers have gone on to launch other podcasts, individually and collectively, including “Adventure Zone” with their father. The three McElroys also take the show on the road for weekend trips, adding yet another new dimension to the family business...

• Travis McElroy, 34, says by phone that he and his brothers are particularly pleased that “MBMBAM’s” success has been “a very organic kind of growth that we were and still are amazed by. People seemed to like it, so it kind of grew on its own.”

• Tyler says the brothers, the songs of a radio broadcaster and veterans of community theater, have always taken the idea of giving advice with a grain of salt. “We have a disclaimer at the top of the show -- ‘Do not follow our advice!’ I stand by that” he says “At first we came up with some kind of silly answer, and then almost accidentally we kind of stumbled into actually being sincere and actually giving some real help. I always like when that happens. It always tends to feel like a surprise moment of sincerity in the middle of our very goofy show.”

• Fans of “MBMBAM” can be hearted by the idea that the show will never go away -- at least as far as the brothers are concerned. “It will continue for the rest of linear time because we’ve committed that when one of us dies we’ll already have chosen our replacements,” he says. “The show must go on forever.”



If You Go:

• “My Brother My Brother and Me” Live

• 7 p.m. Friday, May 4

• Masonic Temple, 500 Temple Ave., Detroit

• Tickets are $39.50.

• Call 313-638-2724 or visit TheMasonic.com.

Web Site: www.themasonic.com

Send your thoughts and comments to Gary Graff

 



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