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Jonas, Varvatos team up on Detroit-themed clothing line

By Gary Graff
ggraff@digitalfirstmedia.com, @GraffonMusic on Twi

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Nick Jonas isn’t from Detroit.

But the pop singer is a big fan of the city and was happy to team with apparel designer John Varvatos, a Detroit native who has a store in downtown Detroit, for a Motor City-themed new line of men’s clothing called JV x NJ.

In a statement, Jonas said that, “In our first conversation we were talking about Detroit. I’ve had the chance to play some really iconic music venues there and I love the city. I love the people, and so we thought, let’s take a great American city and show some love, pay respect to so many musical icons and just great men and women that have come out of there.”

In ads for the new line, Jonas -- who’s performed in the metro area on his own and with the Jonas Brothers -- is shown sporting a black Detroit T-shirt as well as leather jackets.

Jonas lauded “the human connection” between he and Varvatos, while the designer, in his own statement, said, “This collaboration is unique to us. We’ve never done another collaboration with any artist, any individual, on the product, the design, the aesthetic of the brand. I look forward to doing many more things with Nick in the future.”

More designs from the JV x NJ collection can be found at johnvarvatos.com.

Web Site: johnvarvatos.com

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