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Kenny Loggins Puts Career On Target -- Literally

Of the Oakland Press

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There’s something on target — or, perhaps, Target — with Kenny Loggins’ new album, “How About Now”

The singer-songwriter is among the swelling ranks of veteran artists signing on with retail store labels, in this case Target’s 180 Music label. He says that at this point in his career, it’s the most logical course to take.

“Record companies are in a different business than I am,” explains Loggins, 59, who came to fame with partner Jim Messina in 1971 before going solo in 1977 and scoring hits such as “Footloose,” “I’m Alright” and “Danger Zone.” “They’re selling product to teenagers. They’re only focused on records that can sell multiple millions. I was dropped from Columbia Records ’cause they felt the most I could sell was a million units.

“For a legacy artist now, you gotta go, ‘Where’s my audience? How do I reach my audience?’ Radio won’t play my stuff. But Target is where my demographic is living, so it makes sense.”

Loggins says he was already making “How About Now” when negotiations began with Target. The album was inspired by Loggins & Messina’s 2005 reunion, he says, meaning it has a more acoustic and folky orientation that straddles his adultcontemporary radio base and country stations that are open to artists from the pop side of the divide.

“When I was out with Jim,” Loggins explains, “I was rediscovering the songs that I’d written as a young man and the style I’d written them in with the acoustic guitar. I started thinking, ‘This would be a good time to get the acoustic guitar back in my hand and see what comes out.’

“It’s not any one format right now. The record has a very Loggins & Messina-ish kind of country-rock vibe to it, but it’s not a country record. It’s not a rock record. It’s sort of ‘Footloose’ meets Loggins & Messina.”

Kenny Loggins performs at 7:30 p.m. Friday (August 3rd) at Freedom Hill Amphitheatre, 14900 Metropolitan Parkway, Sterling Heights. Tickets are $39.50-$49.50 pavilion, $14.50 lawn. Call (586) 268-5100 or visit www.freedomhill.net.

Web Site: www.freedomhill.net

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