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Interview:
Bloody Beetroots at the Magic Stick, 3 Things To Know
 

By Gary Graff
ggraff@digitalfirstmedia.com, @GraffonMusic on Twi

» See more SOUND CHECK

The Bloody Beetroots make electronic dance music rock fans can love.

Over the course of three albums -- including last month’s “The Great Electronic Swindle” -- and a set of other releases, Italian-born producer and DJ Sir Bob Cornelius Rifo has forged a kind of hard rocking brand of electro-flavored music, this time out featuring collaborations with the like of Jet and Perry Farrell of Jane’s Addiction. Rifo has also amassed a list of remixes and contributions for the likes of Peter Frampton, Paul McCartney, Metallica, Robyn, the Killers, Britney Spears and many more, and he’s started a side DJ project called Satan Bass City Rockers (SBCR).

These days, however, Rifo is busy on the road with his live band incarnation of the Bloody Beetroots, “swindling” all those willing to come within earshot...

• Rifo, 39, says by phone that “The Great Electronic Swindle” took me four years to make. I felt I needed to expose myself in a different way this time, so I thought it was a good idea to have my friends involved, and I’m lucky enough to have some amazing artists as friends, so their contributions were pretty empathetic and beautiful.”

• Rifo primarily used those guests for singing and lyrics, which he acknowledges are not his usual strongsuits. “I’m known for the music and not for the lyrics so much,” he notes. “This is the first time I gave the same weight to the lyrics as the music. So I would bring these other people in and talk about what I wanted to express and create that moment with them. We spent a lot of time together exchanging experiences and achieving...good lyrics for the songs, to go with the music. That was pretty much the process.”

• Having opened that new door on “The Great Electronic Swindle,” Rifo is looking forward to continuing to try new directions with the Bloody Beetroots in the future. “I consider music my first tool of expression,” he says, “so the more I experiment the more I’m able to evolve and change. At the moment I don’t know where I’m going to go for the future, but for sure I’m going to make an evolution. I feel that I’ve just started to do something that could be relevant, but I feel generally pretty satisfied about the album -- and I’m not talking about sales but about what we did with the music. So I want to do more of that.”



If You Go:

• The Bloody Beetroots and Rituals Of Mine

• Monday, Nov. 6. Doors open at 7 p.m.

• The Magic Stick, 4120 Woodward Ave., Detroit.

• Tickets are $22 in advance, $25 day of show.

• Call 313-833-9700 or visit majesticdetroit.com.

Web Site: www.majesticdetroit.com

Send your thoughts and comments to Gary Graff

 



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