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Lecrae at the Majestic, 3 Things To Know
Rapper Lecrae Devaughn Moore is getting ready to Reach a little higher.
The Christian artist, who performs under his first name only, has been releasing his music for the past 12 years on his own Reach Records label. But in May he signed a joint deal with the major label Columbia Records, with his first release planned for 2017.
The venture comes under Lecrae's own terms, and with good reason. With seven albums of his own, plus EPs. mixtapes and collaborations Switchfoot, Leon Bridges, B.o.B., TobyMac and many others, the Houston native has made an impact in the secular world as well as the Christian market, winning two Grammy Awards along the way. He also published a memoir this year.
The new deal clearly means there are more big things to come, and Lecrae seems well aware of that as he chats by phone from Atlanta...
Lecrae, 37, says his fall Destination Tour is designed to not only drum up excitement for his next album -- the follow up to 2014's "Anomaly" -- but also to road test the songs before he makes a final determination about what will go on the set. "I wanted to expose people to some of the new music and start performing the songs and see how people respond to them, how they like them," Lecrae explains. "Fan response is a pure indicator for me. I let the fans be part of the project. I think we have a good batch of songs that we know we want to see the audience respond to. They've been a huge influence on my career. My career has been sustained by grass roots support. I don't ever want to lose that."
He's also anxious about working with a major label and getting the benefit of its resources behind him. "Hopefully they'll bring just a breadth of knowledge, experience, relationships and just create the exposure I need," Lecrae says. "They're a classic taste maker in music. It wasn't just about bigger and better; It was about someone who cared and took tome to nurture and develop their artists. This is the label of Miles Davis and Bob Dylan and Lauryn Hill and Adele, Beyonce, Pharrell. They've done a great job with those types of artists, and I feel like they know how to take care of established artists. I think it'll be a great fit."
Besides exposing new material, Lecrae wants the Destination Tour to make a statement about the state of the nation, especially in the midst of this year's charged presidential campaign. "I want it to be a destination for people to breathe," he says. "We're going through a lot of things -- elections, racial tensions -- and it's like, man, can we just have a moment to breathe, to be accepted and get a little bit of clarity? I've always felt like my concerts foster diversity, where people from all walks of life can get together. I want people to get a picture of what unity within diversity looks like. That's what I hope to bring to the table. Whoever winds up in the presidential office, we've got to continue to move forward, so we have to take responsibility to be leaders and be the voices and take the initiative on an individual level. That's really my perspective."
Lecrae and Ambre
Saturday, Nov. 5. Doors open at 7:30 p.m.
Majestic Theatre, 4140 Woodward Ave., Detroit.
Tickets are $29.50 in advance, $32.50 day of show.
Call 313-833-9700 or visit majesticdetroit.com.
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