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Interview:
Cherub at the Royal Oak Music Theatre, 3 things to know
 

By GARY GRAFF
Digital First Media, @GraffonMusic

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Cherub's Jordan Kelley and Jason Huber have been joined at, or at least near, the hip since meeting at the Nashville Shores water park in their home town.

Since then they both studied music technology and business at Middle Tennessee State University before forming Cherub, an electronic pop group whose 2014 national debut album "Year Of The Caprese" put them on the map with the single "Doses And Mimosas" -- netting more than 5.5 million YouTube views in the process.

Now Cherub is back for another round with "Bleed Gold, Piss Excellence," which comes out Friday, Oct. 14. Recorded with the two musicians who are part of its tour band the album features collaborations with multi-platinum rapper T.I., Big Gigantic's Dominic Lalli and trumpter Spencer Ludwig, and with plenty of road work ahead, Kelley and Huber hope to be bleeding platinum as well as gold in the not too distant future...

Despite the success of "Doses And Mimosas," Kelley and Huber did not feel inordinate pressure making "Bleed Gold..." "Our label (Columbia Records) has been really cool about everything so far, creatively," says Kelley, 29. "They never once mentioned 'Make a song like 'Doses' And Mimosas' again' or anything like that. It's not stress-free, but we never made any song on this record wtih the intent of it sounding like 'Doses And Mimosas' or being some big radio smash. We just kind of made music and we're gonna put it out there and see what it does." Huber, 28, adds that, "At the end of the day we're trying to make music we enjoy plying every night. If people don't cling to it or catch on to it, at least we're gonna enjoy playing it. We'd be digging our own grave if we were making (music) we thought people would like but we weren't into."

"Bleed Gold..." gave Kelley the chance to show off some of the new items he procured for his recording studio as well. "I had a whole bunch of new music equipment and toys to mess around with," he says. "I just found inspiration from these sounds on these keyboards and pedals and stuff like that. We weren't really going for anything specific; The songs kinda came together naturally. It's not a departure, but it definitely sounds different from our prior work. It's the same foundation, though -- groovy, danceable tunes."

Kelley and Huber were stoked to get T.I. to be part of "Signs," which is the first single from "Bleed Gold..." "We're huge fans of his, and he was like the coolest, most humble, down to earth dude to work with," Kelley says. "We got in the studio with him and he said, 'Hey man, what do you have in mind for this, creatively? What would you see me doing.' There was no sort of ego or him going, 'Look, this is how it's gonna be.' He allowed us to present our creative ideas to him and he took them and ran with 'em, and it was just really surreal and awesome to work with him on that. We did do more songs with him, but they didn't make the album. Hopefully we can do more songs with him in the future, but he's a really cool dude and we're really grateful that he hopped on a track wtih us."

Cherub

Friday, Oct. 14. Doors open at 7 p.m.

Royal Oak Music Theatre, 318 W. Fourth St.

Tickets are $25 in advance, $30 day of show.

Call 399-2980 or visit royaloakmusictheatre.com.

Web Site: www.royaloakmusictheatre.com

Send your thoughts and comments to Gary Graff

 



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