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Interview:
Chvrches band pleased with response to second album
 

By GARY GRAFF
Digital First Media, @GraffonMusic

» See more SOUND CHECK

Things are quite a bit different for Chvrches now than they were when the electro pop trio came over, unknown, from Scotland two years ago.

Now people know who they are -- so much so that the group's sophomore album, "Every Open Eye," debuted at No. 8 on the Billboard 200, selling three times as many first-week copies as Chvrches' 2013 debut "The Bones of What You Believe.

"Honestly, I think that charting position in the USA will go down as the most important thing to me that we've achieved so far," the group's Martin Doherty says by phone from Toronto. "It was a really special moment, and there was some celebrating yesterday. It's great to see it so high. It's humbling, really special."

But, adds Doherty, "What it provides for us is an amazing platform to build upon and work on. Our strategy is not really focusing on the impact of a week one or a charting position; it's about building a campaign for the long-term, thinking about 18 months and about the third time we come back to a place and really trying to put the effort in to give us every chance to succeed. That's the only way we know."

Doherty -- who formed Chvrches in Glasgow with lead singer Lauren Mayberry and fellow multi-instrumentalist Iaian Cook -- acknowledges the group felt "an element of pressure" while making "Every Open Eye." They dealt with it, he says, by taking very little time off and getting to work on the album quickly, eschewing offers from potential co-writers to hunker down back home and work themselves, carefully insulated from any of the hype generated by the success of the first album and its hit, "the Mother We Share."

"On record one you get people 'cause it's new and maybe they're excited," Doherty explains. "And I understand that. I've been that way for about 100 bands. And when it comes to the second record it's possible you can lose those people, and that's the kind of stuff that's going through your mind before the album comes out

"So seeing this level of response is the most energizing thing you can imagine. It makes us want to work twice as hard to make sure that we maintain a career and further a career."

Chvrches and Mansionair

Thursday, Oct. 8. Doors open at 7 p.m.

Masonic Temple, 500 Temple St., Detroit.

Tickets are $30.50.

Call 313-832-7100 or visit thecrofoot.com.


Web Site: www.thecrofoot.com

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