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Snoop Dogg turns DJ Snoopadelic for Movement festival

Digital First Media, @GraffonMusic

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His main claim to fame is as an MC. But DJ Snoopadelic, one of his several alter egos, is as much a part of Snoop Dogg's hip-hop roots as his rhymes.

During his keynote interview at this year's South By Southwest Music Conference and Festival in Austin, Texas, Snoop, born Calvin Broadus Jr. in Long Beach, Calif., recalled that, "I think it started in the 70s with my mom playing music, having parties at the house, going to functions at the park, just hearing music on the streets and just seeing what it did for me and what it did for other people, the spirit the music embodied when people heard it. Once I was able to understand the music and the word and the sound, I became a real fan of music."

His mother's party music, meanwhile, instilled a DJ-style music background in the young Snoop.

"She would definitely play, like, Isley Brothers, Teddy Pendergrass, Marvin Gaye, Smokey Robinson, Stevie Wonder," Snoop said. "She would play everything that felt good. I heard everything. There was nothing I didn't hear. I heard all of the good music. Then she had records -- Richard Pryor, Rudy Ray Moore, the records I wasn't supposed to listen to, but I listened to those, too."

Snoop, 43, went on to become one of rap's reigning superstars, with nine platinum or better albums, 16 Grammy Award nominations and hit guest appearances with Dr. Dre, Mariah Carey, Katy Perry, the Lonely Island, Jason Derulo and more. His latest, "Bush" -- which he calls "A ride through the funkishpere" -- was produced entirely by Pharrell Williams, with guest appearances by Stevie Wonder and "Uncle" Charlie Wilson.

Snoop also takes pride in staying conversant in all musical trends and genres, both as an artist and to make his DJ sets more potent.

"I keep my ear to the street and I keep my feet to the pavement," says Snoop, 43, who runs a successful youth football program in Los Angeles and is developing a new program with HBO and "Menace II Society" co- director Allen Hughes about where he grew up. "I always pay attention to what's going on in the industry I'm in, whether it's the new talent, the old talent, what's hot, what's not, what's in, what's out.

"To be able to have a post that's still relevant is key. That's the ability of being a leader and understanding that you're a leader and maximizing your strength. I'm great at that. It's not like, 'Uncle Snoop, tell us about the old days...,' y'know?"

DJ Snoopadelic (aka Snoop Dog)

11 p.m. Monday, May 25.

Movement stage at the Movement Detroit 2015 festival in Hart Plaza.

Tickets are $65 per day, $150 for a three-day pass and $260 for a VIP package.

Visit www.movement.us for more details and schedules.

Web Site: www.movement.us

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