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Interview:
Borgore is busy building an EDM empire
 

By GARY GRAFF
Digital First Media, @GraffonMusic

» See more SOUND CHECK

Asaf Borger had a plan when he finished his time in the Israeli army about six years ago.

"After the army usually Israeli kids go to India or South America and do a bunch of drugs for a year to clean their heads," says Borger, an electronic music artist who performs as Borger and plays Friday, Feb. 6, at the Royal Oak Music Theatre. "I decided that instead of flying somewhere and doing a bunch of drugs, I'm going to stay home and do a bunch of music.

"So I just said to my parents, 'Listen, I'm gonna live in this house and not do (anything) but write music, and you're gonna let me do this for a year and see where it goes.' And it went well."

No kidding. In addition to being an artist in his own right, Borgore -- who played drums in a hard rock band called Shabira and is part of a dubstep trio called Alphamale Primates -- has done remixes for Britney Spears, Passion Pit, Gorillaz, M.I.A., LMFAO, Metallica and Jason Derulo. He also operates his own label, Buygore Records, for which he's developing young artists, and he showcases some of those -- including is sister Yael -- on his latest release, "The Buygore Album."

"I'm working with all these super-talented people and they're releasing music on my label," explains Borgore, 27, who splits his time between Israel and Los Angeles. "So I was like, "Maybe I should do an album that's all me collaborating with these people to give them more exposure. Plus, it's really good music."

Borgore plans to keep the music coming as well. He has another new song slated for the spring of music he wrote two years go. "I"m only releasing it now 'cause I find right now is the right time" -- which he says has become something of a pattern in his still-young career.

"All the time I do things that feel too early to release as far as the crowd," he says. "Everything has to be in the right time and place. The Borgore of two years ago that was making super-hardcore dubstep could not release the song that is about to come out without getting some heat.

"So I'll sit down and write music that's super cool but isn't right for now, so I'll hold onto it until it's time to release it. I just keep writing music. That's the only way to do it right, to just keep doing whatever is coming from your heart. The second you sit there and try to make music to please people and not yourself, it sounds fake."

Borgore, Ookay, Jauz and Sikdope

Friday, Feb. 6. Doors open at 8 p.m.

Royal Oak Music Theatre, 318 W. Fourth St.

Tickets are $24 in advance, $30 day of show.

Call (248) 392-2980 or visit www.royaloakmusictheatre.com.


Web Site: www.royaloakmusictheatre.com

Send your thoughts and comments to Gary Graff

 



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