Yelawolf has been in the rap game since he was a teenager, and professionally since he appeared on "The Road to Stardom with Missy Elliott" on UPN in 2005.
But even after a hit debut album for Eminem's Shady Records -- 2011's "Radioactive" -- the Alabama-born MC is still surprised how fickle fans can be.
"If there's something I didn't expect it's how wuickly that people write you off," says Yealwof, 34 (real name Michael Atha). "I've done an interview with a dude who asked me straight-up, 'Why do you think you're not hot anymore?' And I was like, first, 'What a (jerk) to ask me that,' and then, 'Wow, people really think? I'm still working my ass off...'
"I've since kept my nose out of the tabloids and reading interviews or Twitter or anything. I don't scroll down anymore. I've just learned to tolerate it and move on and keep mashing."
Yelawolf is hoping the next product of that work -- his sophomore album, "Love Story" -- will quiet the haters when it comes out in 20015. He's already built a buzz via tracks such as "Box Chevy V" and "Till it's Gone," and while Yelawolf acknowledges it's taking a bit longer to get the album out than he planned, he promises "Love Story" will be worth the wait.
"It's important to know the effort that went into making this album and all the time that it took," says Yelawolf, who recorded some of "Love Story" at Eminem's studio in Ferndale. "It's not only setting the bar; it's like, 'Dude, I'm gonna give you this when I want to give it to you. Everybody's taking a lot of (grief) for how long it's taking, but once you hear ther ecord it should make sense why we've done it the way we're doing it.
"This is a team thing, man. We learned a lot from the last album, what do do and what NOT to do, and it's really important how we're strategizing ('Love Story') coming out. I'm not gonna throw it out there just because people are getting impatient, y'know?"
Saturday, Dec. 6. Doors open at 8 p.m.
Saint Andrews Hall, 431 E. Congress St., Detroit.
Tickets are $32.
Call 313-961-8961 or visit www.saintandrewsdetroit.com.
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