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Gavin Rossdale is still beating around with Bush

Digital First Media, @GraffonMusic

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We've grown used to seeing Bush founder Gavin Rossdale on rock 'n' roll stages since the group's six-times platinum debut "Sixteen Stone" came out 20 years ago.

On TV? Not so much.

But Rossdale the little screen this fall as a mentor on NBC's "The Voice," working with wife and judge Gwen Stefani's team (as if he'd be on Team Adam, after all...). "It came up and I was pretty thrilled to do it," says the British-born Rossdale, 49. "I'm trying to be in the business of winning in a world where it's really hard to even get a game in.

"It's clear that going on ('The Voice') is an incredible platform. When Gwen got the gig it seemed like everyone we bumped into was like, 'Oh, I'm the biggest fan of the show.' Everyone seems to love it. It's a new world, and I don't want to be caught in the past. If the way it works to alert people to a new record is to go on 'The Voice,' I'll do it."

Bush does, in fact, have a new album out -- "Man on the Run," the group's sixth, which came out during October. Rossdale says the album's energetic tone was inspired by the success of 2011's comeback album "The Seas of Memories" -- Bush's first in 10 years -- but he's also keenly aware of the challenges facing a rock band in the 2014 marketplace.

"Rock is in this weird shadow and there are some great bands around -- Queens of the Stone Age, Foo Fighters, deftones, TV On The Radio...," says Rossdale, who recorded a solo album and founded group Institute during Bush's hiatus. "We argue that rock is back to its sort of counter-culture place, so for me it was how do you make a record when no one wants records and no one wants rock records?

"So there's the challenge right there. The gauntlet is laid down, so how to you make it interesting?"

Rossdale's answer: turning to Electronic Dance Music, the genre that's stolen rock's thunder during the past few years.

"I approached the whole record from the live perspective," he explains, "thinking about the EDM music and what is it that people are getting so lost in EDM about and what is the whole tribal thing that's going on there? It's that moment where 10,000 people lift their hands up in the air and lose themselves in the music, that whole push-pull crowd control thing that I was really interested in capturing on this (album), to get that pulse and that beat and then put a great (melody) top line on it and the guitars.

"I'm just trying to find a way to be interested and inspired and keep making records."

The Night 89X Stole Christmas with Bush, Our Lady Peace, You Me at Six, Smashing Satellites and Twin Atlantic

Thursday, Dec. 4. Doors open at 6 p.m.

The Fillmore Detroit, 2115 Woodward Ave.

Tickets are $22.25-$36.50.

Call 313-961-5451 or visit www.livenation.com.


Send your thoughts and comments to Gary Graff


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