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Interview:
Talking "Dirty" pays off for Jason Derulo
 

By GARY GRAFF
Digital First Media, @GraffonMusic

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For much of the past five years, Jason Derulo's popularity overseas has far outstripped his success at home. But now the U.S. seems to be catching up to the Florida-born R&B singer.

Derulo's fourth album, "Talk Dirty," reached No. 4 on the Billboard 200 and has spawned three platinum hits in "The Other Side," "Talk Dirty" and "Wiggle, the latter two of which have become social media phenomenae with celebrities such as One Direction and Robin Thicke posting their own performances of the songs.

"America just took a total turn. It's definitely catch up," says Derulo, ??. "It was kind of weird. It's not like I didn't have big songs; like, out of the gate my first two singles (the chart-topping 'Whatcha Say' and "'In My Head') were multi-platinum. It was just the connecting factor, connecting the songs to the actual artist. That wasn't happening for some reason.

"Now it's finally happening. It's like this cultural swirl is starting to take place -- finally."

Derulo is hardly kicking back and enjoying the success, however. He's taking his biggest show ever for the U.S. out on the road, and he also has an estimated 40-50 songs in motion for his next album with plans to spend time on the studio tour bus with producer Ricky "Wallpaper" Reed, who helmed "Talk Dirty" and "Wiggle" and is serving as Derulo's opening act. "I'm so next-level motivated right now, man, I just want to keep making music," Derulo says.

And, he acknowledges, some of those songs will be about his recent split with his girlfriend and former "American Idol" champ Jordin Sparks, which has made headlines in both mainstream media and tabloids.

"I'm cannot separate my music and my (personal life)," Derulo notes. I have to put it on paper, put it in my songs. My personality won't allow me to separate the two. If that's what's going on in my life, that's in the songs I make as well -- not the whole way, but it's definitely a piece.

"I think sometimes in life things are placed in front of us as a lesson, so you've got to take the negative experience and turn that thing into a positive, which is what the (music) lets me do."

Jason Derulo and Wallpaper

Wednesday, October 15. Doors open at 7 p.m.

Royal Oak Music Theatre, 318 W. Fourth St.

Tickets are $29.50 in advance, $35 at the door

Call 248-399-2980 or visit www.royaloakmusictheatre.com

Web Site: www.royaloakmusictheatre.com

Send your thoughts and comments to Gary Graff

 



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