Neither Ricky Reed nor Wallpaper are household names on the pop music scene. Yet.
And that might be changing soon.
Reed, a hip-hop/pop performer, producer and writer from Oakland, Calif., is riding high these days with Jason Derulo's two massive hits -- "Talk Dirty" and "Wiggle" -- as well as smashes for Pitbull ("Fireball"), Jessie J ("Burnin' Up") and Fifth Harmony ("Bo$$"). You'd be hard-pressed to find anyone on a hotter streak, but Reed says he hopes his success with others helps shine a light on his own music and on his Wallpaper band.
"It definitely starts and ends with me as a performer, as an artist," explains Reed, 32, who began writing songs in 2004 and brought his first album out in 2009, followed by "Ricky Reed is Real" in 2013. "I grew up playing in punk bands in high school, and in college I shifted over to Wallpaper so I could play house parties and meet girls and stuff.
"But I always had a fascination with how production works and what goes on behind the scenes. I always wanted to make music for rapper sand make authentic, funky (stuff), and pretty soon I found myself in a position where I was able to do that."
Reed and Wallpaper will be on the road for the next couple of weeks with Derulo, and he'll also be working with the singer on material for his next album. But Reed has a bunch of other collaborations in the works -- he can't say exactly what they are, however -- and plans to start work on a Wallpaper album before the end of the year.
It's quite a bit of juggling, he acknowledges, but the results are proving to be worth the effort.
"Creatively, I guess you get different things from the band than what I do for other people," Reed says. "Those are records I could never sing and sell myself with as an artist -- but other people can.
"It's really creatively gratifying, just getting to work with a lot of people I'd admired from afar and making an alright living. It's definitely the best of both worlds for me."
Jason Derulo and Wallpaper
Wednesday, October 15. Doors open at 7 p.m.
Royal Oak Music Theatre, 318 W. Fourth St.
Tickets are $29.50 in advance, $35 at the door
Call 248-399-2980 or visit www.royaloakmusictheatre.com
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