The theme for the second Mo Pop festival at Freedom Hill this year is...well, mo. As in more.
Festival creator Mike Childs -- Detroit native and Warren Tower High School graduate who now operates Ledge Entertainment in New Jersey -- says ticket sales so far indicate there will be more people at Mo Pop than last year's estimated 5,000. There will also be an expanded beer garden and art exhibition, as well as more food trucks and a music lineup that packs even more commercial punch than last year.
"We added all the way around, but gently," says Childs. "We're trying to grow this organically. We're not going, 'Hey, let's throw the kitchen sink at it.' We want to let it grow naturally. We still feel like this is an education process, and we feel like people who enjoyed last year are going to bring a couple of their friends. It's going to be more word-of-mouth rather than adding some superstar headliner to get a big crowd there."
Mo Pop's 14-act, two-stage musical lineup is nevertheless,potent, with headliners such as City and Colour, Young The Giant and the Neighborhood along with hip up-and-comers like Bad Suns, Wild Club and Bear Hands. Flint Eastwood and Lord Huron, meanwhile, bring a Michigan connection to the event.
"We think we took another step forward," Childs says. "We think we have some really good artists who are getting tons of airplay all over the country, and especially in the Detroit area.
Mo Pop Festival
Noon on Saturday, July 12
Freedom Hill Amphitheatre, 14900 Metropolitan Parkway, Sterling Heights
Tickets are $49.50 general admission in advance, $60 day of show, $125 VIP
Call (586) 268-5100 or visit www.freedomhill.net
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