Rival Sons started working on its new album, "Great Western Valkyrie," almost as soon as it put the wraps on its predecessor, 2012's "Head Down."
"By the time we finish a record we're ready to make another one almost every time, immediately" says guitarist Scott Holiday, the former Human Lab and Black Summer Crush member who co-founded Rival Sons five years ago in Long Beach, Calif. "You want to do things differently and take some different paths and go down different roads. You want to evolve it and change it into something else and be a living, breathing organism."
But, Holiday adds, "We want to show our growth and make sure we've evolved, but we don't want to alienate our audience, either. We want them to come with us."
And when it comes to its homeland, the hard rocking quartet wants even more fans to just come, period. The group has established a strong foothold in Europe; it's even on the cover of Britain's Classic Rock magazine this month. But except for pockets, the U.S. has been slow to embrace Rival Songs, which is something Holiday and company are hoping to change this time around.
"We would all love that to happen," says Holiday, 38. "It's tough waking everybody up, to us and to rock 'n' roll in general. I love this band, but is there only room for, like, Coldplay or some really extreme rapping metal stuff? What's going on?
"So hopefully something will start to happen. We have some good plans. Our first New York show sold out in an hour, and our second one is about to sell out, and we'll be getting on (David) Letterman and (Jimmy) Kimmel. So who knows if America will wake up, but we're here for ya."
Rival Sons and the Soft White Sixties perform Saturday, June 21, at 7 p.m. at the Crofoot Ballroom, 1 S. Saginaw St., Pontiac. Doors open at 7 p.m. Tickets are $18 in advance, $20 day of show. Call (248) 858-9333 or visit www.thecrofoot.com.
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