Ford Motor Co. hopes to use its association with the Movement Electonic Music Festival to turn automobile making into music, too.
Earlier this week the company took a couple of Movement acts, Ataxia and Secrets, to the Michigan Assembly Plant near Wayne -- where Ford makes its Focus Electric models -- to sample the sounds of a car being built from start to finish. The artists will turn them into pieces of music that will be focused on their SoundCloud pages and also plan to perform the tracks during their Movement sets, while videos from the tracks will be show on Ford's YouTube channel.
"We're basically making the plant their playground to create whatever track they want to," says Aaron Miller of Ford's Product Communications department, who helmed the project. "We wanted to do something that was just a really cool collaboration, honest to the heart of techno (music) but also connected to the history of Detroit and the automotive industry...to organically connect to the festival beyond just sponsorship."
The Focus Electric project is a follow-up to 2012's Sounds of Fusion project which involved other Movement acts constructing musical pieces from finished Fusion cars.