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Interview:
Chromeo sets high mark for new album
 

By GARY GRAFF
Digital First Media, @GraffonMusic

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It's been 10 years since Chromeo released its first album, and the Montreal dance rock duo wanted its just-release "White Women" to reflect that passage of time.

"It's definitely our most ambitious and accomplished album, I think -- which obviously everybody is going to say about their new album," the group's Dave Macklovitch, aka Dave 1, says with a laugh. "But we spent a lot more time on this album than than on anything else we've done.

"We wanted to return to the real effusive, party vibe of (2007's) 'Fancy Footwork' but augment it with the kind of sophistication and musicianship we acquired on (2010's) 'Business Casual' and then jack all of that and include couple of straight-up pop tunes. We really felt like challenging ourselves and doing things the hard way instead of sort of coasting and being predictable."

Macklovitch, 35, adds that he and partner Patrick "P-Thugg" Gemayel also approached "White Women" "with a bit of a chip on our shoulder," that came from both internal and external sources. The admittedly comedic bent of the duo's music has generated both negative and positive reaction, and Macklovitch feels Chromeo's music hasn't always been taken seriously.

"White Women," he hopes, will bring the "naysayers" around.

"I think the quirky aspects of our music were preventing the message from getting across," he explains. "So I told myself if I worked harder on the vocals and on the writing and on the arrangements, we would be able to convert whatever was remaining of the skeptics of our sound.

"There's always that fine line. We want to make sure there's humor in everything we do. But if you go too jokey you become Flight Conchords or the Lonely Islands, which are amazing bands but bands for whom comedy comes first. For us comedy comes third; it's groove, then it's catchiness, then it's comedy.

"So we're really riding that fine line where if you go a little bit too quirky or goofy you lose the credibility, and if you go too muso self-indulgent you lose what Chromeo is all about. I think we got the balance perfect this time."

Chromeo and Oliver perform Friday, May 9, at the Royal Oak Music Theatre, 318 W. Fourth St. Doors open at 8 p.m. Tickets are $24 in advance, $28 day of show. Call 248-399-2980 or visit www.royaloakmusictheatre.com.

Web Site: www.royaloakmusictheatre.com

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