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Lord Huron brings rootsy sound back to its roots

Digital First Media, @GraffonMusic

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Awhile back, Ben Schneider and the rest of Lord Huron didn't think twice about the kind of frigid temperatures Michigan is enduring these days.

But after the better part of four years in Los Angeles, the singer, songwriter and frontman for the indie folk group Lord Huron acknowledges that, "we're not going to pretend we're as acclimated to it as we once were. But we definitely know what it's like -- and we'll dress appropriately."

Fortunately, Lord Huron has plenty of heat behind it. The quintet, whose members hail mostly from the Okemos and East Lansing areas, has earned critical raves for its EPs and last year's debut album, "Lonesome Dreams." The crowds have been getting larger thanks to word-of-mouth and social media, and Lord Huron is comfortably riding the same wave that's made hitmakers out of Mumford & Sons, the Lumineers and others -- much to Schneider's surprise.

"To be honest, I had no expectations when we started at all," says Schneider, 30. "Just seeing people sing along to the songs and shows and whatnot is just such a great feeling, and such a surprising thing.

"We've been really surprised by the range (of fans) we're getting. We've had everything from teenage kids to 70-year-old men come out and say how much they appreciate the band. That's been really interesting. It definitely seems like a good sign that we can appeal to those very different demographics."

Lord Huron is ready to keep that rolling, according to Schneider. With a song on the upcoming "Endless Love" soundtrack ("Ends of the Earth"), the group has "mostly written" its follow-up to "Lonesome Dreams," which it plans to produce itself and have out by the fall. And, Schneider notes, the material "definitely sounds different to me."

"It's definitely got more of a rockabilly vibe, which I'm pretty excited about," he says. "I think the live show has been such a big part of our year that I've learned a lot from that. WE're kind of incorporating a little more of a rocking thing; the songs are still there, but it's something more visceral.

"Of course, I'm so close to it that it may sound more different to me than it will to other people. But I do feel like it's got something that ('Lonesome Dreams') doesn't."

Lord Huron and Night Moves perform Friday, Jan. 31, at the Majestic Theatre, 4140 Woodward Ave., Detroit. Doors open at 8 p.m. Tickets are $16 in advance, $18 day of show. Lord Huron will also play a DJ set in the Majestic Cafe following the show. Call 313-833-9700 or visit www.majesticdetroit.com.

Web Site: www.majesticdetroit.com

Send your thoughts and comments to Gary Graff


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