The campaign for Eminem's upcoming "The Marshall Mathers LP 2" took another major step on Monday, Sept. 9, with the release of the video for the album's first single, "Berzerk."
The lightning-paced clip prominently features the song's usually reclusive producer, Grammy Award-winner Rick Rubin, who mugs with Eminem in front of a massive boom box, as well as cameos by Kid Rock (filmed on a Detroit rooftop before one of his recent shows at the DTE Energy Music Theatre), Kendrick Lamar and Eminem's Bad Meets Evil partner Royce Da 5'9 and his group, Slaughterhouse.
The video -- currently posted on Eminem's web site and Vevo -- also features vintage late 70s footage of rocker Billy Squier performing his hit "The Stroke," which Eminem samples in the single, and scenes of youths fighting.
Eminem showed a snippet of the video on Saturday, Sept. 7, when he was interviewed at halftime of the Michigan-Notre Dame football game on ESPN. "Berzerk" will be the theme song for "Saturday Night Football" starting with this week's broadcast.
"The Marshall Mathers LP 2," Eminem's eight studio album, comes out Nov. 5.