After building a buzz for itself with three EPs and its 2011 debut album "Garden Window," Atlanta rockers O'Brother took a different tact with the new "Disillusion."
" 'Garden Window' was definitely more publicized," notes Johnny Dang, one of the quintet's three guitarist. "We set up web camps and let everyone be part of the whole recording process and we took pictures of every step of the process, so when it came out people felt like they were included and right there with us when we were making it.
"For this record we kind of did it behind curtains. We didn't let anyone know we were going up to New York to record or anything. So when we announced that 'Disillusion' was dropping in August, people were like 'Whoa! I had no idea you guys were recording or had recorded already."
Part of the reason for that, Dang adds, is that O'Brother was making some musical changes as well, pursuing a more expansive and ambient sound than its predecessor. So he says, the band figured that keeping information to a minimum would prevent too much pre-release prejudice from forming towards "Disillusion."
"With this record, musically, we experimented with so many sounds, and sonically I feel like it's more experimental and atmospheric than 'Garden Window,' " says Dang, 26, whose brother Anton plays bass in the group. "It wasn't a very conscious thing we had in mind; we just wanted to create something that we've never done before. We wanted to just have a completely open mindset about how the songs were going to form and take place and sound.
"So it's not like we made a conscious effort to sound a certain way, but we were really happy with how it turned out."
O'Brother., Native, Daylight and Secret Grief perform Saturday, Sept. 7, at the Pike Room in the Crofoot, 1 S. Saginaw St., Pontiac. Doors open at 7 p.m. Tickets are $10 in advance, $12 day of show. Call (248) 858-9333 or visit www.thecrofoot.com.
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