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Jason Aldean, Dierks Bentley, Luke Bryan to headline new Faster Horses Festival at MIS

For Journal Register Newspapers

» See more SOUND CHECK

A blast of country music testosterone will highlight the inaugural Faster Horses Festival, the three-day event slated for July 19-21 on the grounds of the Michigan International Speedway in Brooklyn.

Jason Aldean, Dierks Bentley and Luke Bryan have been named as headliners for the event, which will feature between 40-50 national and regional acts on two stages according to Brian O'Connell, who's producing the festival for Live Nation. Also on the bill are Kix Brooks, Chris Young, Colt Ford, Jerrod Niemann, Thompson Square, Jon Pardi, Ashley Monroe, David Nail, Brett Eldridge, Drake White, Chase Rice, Greg Bates, Thomas Rhett and DJ Silver.

More artists will be revealed later, including a couple that O'Connell says are also appearing at WYCD's annual Downtown Hoedown May 31-June 2 at Detroit's Comerica Park.

Three-day tickets for Faster Horses -- which takes its name from a quote by auto pioneer Henry Ford ("If I had asked people what they wanted, they would have said faster horses.") -- go on sale Feb. 25 for $170. O'Connell says there are no plans for single day tickets, and there will be no VIP section at the festival. Faster Horses will make use of nine campgrounds -- including one on the MIS track infield -- and other special features such as bonfires and late-night jam sessions

"I felt like they wanted a three-day country music and camping festival in that area," says O'Connell, who has a house in Three Rivers, Mich. "I do understand a little bit about what summertime in Michigan is all about. Once Memorial Day hits, people just want to come outside and do things and spend their weekends away from civilization.

"The long-term success of a festival like this is people coming and spending three days with us and us entertaining them for three days and nights. We're going to give them plenty of options during the day and evening...to create that vibe that they can't resist."

Faster Horses is a sister festival of-sorts to last year's Watershed Festival at the Gorge Amphitheatre in Washington state, which drew about 20,000 people each day according to O'Connell. And co-headliner Bentley, who also played at Watershed, says he's confident Faster Horses will be a similar success.

"Brian and his team just classes it up, man," Bentley says. "They know how to get a really unique thing going on besides just putting music on a stage. The fans' experience is total. So anything they want to do, I'm on board with, and if I'm a betting man I put money on Faster Horses being one of the coolest festivals around."

Faster Horses is the second new festival announced for the area this summer, following Metallica's Orion Music + More event June 8-9 in Detroit.

Information and updates will be available at www.fasterhorsesfestival.com and via the festival's Twitter feed, @faster_horses.

Web Site: www.fasterhorsesfestival.com

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