It's been a year since Elektricity switched on in Pontiac as the go-to Electronic Dance Music club in the metro area.
And it's not letting that anniversary go unnoticed.
But co-owner Amir Daiza says the celebration -- which takes place Friday, Nov. 16, with performances by ATB and Rudee -- won't be about back-patting. Rather, it will feature a "reveal" of new, state-of-the-art sound and lighting to enhance the club's environment.
"Today it's not only about the music but the production, sound, lights and video," explains Daiza, a Detroit veteran who has previously opened local music institutions such as Clutch Cargo's, Saint Andrews Hall and Industry.
"When we opened we promised to bring Ibiza, Vegas and Miami to metro Detroit. Now we have and have even outdone some of the world's best electronic dance clubs."
Daiza says more than 150,000 people have trooped to Elektricity during its first year, dancing to top EDM names such as Paul Oakenfold, bt, Dada Life, Zedd, Calude VonStroke and Kevin Saunderson's Inner City. Elektricity also co-promoted the 2012 Identity Festival, both inside and in front of the club on S. Saginaw St. Daiza and company hope to make Elektricity's second year just as notable, with a return visit by VonStroke, a back-to-back booking of Detroit techno pioneers Saunderson and Derrick May, Tritonal and Sander Van Doorn, among others.
Elektricity's one-year anniversary celebration with ATB and Rudee takes place Friday, Nov. 16, at 15 S. Saginaw St., Pontiac. Doors open at 9:30 p.m. Admission is $15. Call 248-599-2212 or visit www.elektricitymusic.com.
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