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Turbo Fruits taste benefits of bigger band's endorsement

for Journal Register Newspapers

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Jonas Stein figures change has been all good for Nashville's Turbo Fruits.

The garage rock troupe started about six years ago by the former Be Your Own Pet member grew between albums, adding a fourth member in guitarist Kingsley Brock.

And it changed record labels, joining Kings of Leon's Serpents and Snakes Records for Turbo Fruits' third album, "Butter."

"It's their label, and they're very involved," says Stein, 24, who came to the company via his friend Seth Riddle, who runs Serpents and Snakes for the band. "They're supportive. They've been out to a couple of shows and just gave us a little shout-out via (social media) -- Twitter or Facebook or something.

"That always helps. It's really great to have a band of their stature and a band that successful to still care about music that's being made in a much smaller circle. Just them sending out a Facebook post about our single reaches potentially 10 million of their fans, so that really helps get the word out."

"Butter" was actually finished before Turbo Fruits were signed to Serpents and Snakes, but Stein says the new situation fits with the bigger sound and even bigger ambitions his group had for the 11-song set.

"Aside from rock 'n' rollin' and kicking (butt) like we've been doing from day one, we're ready to start being able to pay bills," Stein explains. "Our hope is that this record takes us to the beginning of that goal. We always thrive on the road and always have a great time, but one of the underlying goals, to be honest, is to be able to make money from touring, merchandising, record sales...

"I know it sounds a little mercenary, but I think you can still do that and be true to the music, too."

Turbo Fruits, Eroders and Growwing [cq] Pains perform Monday, Sept. 10, at PJ's Lager House, 1254 Michigan Ave., Detroit. Tickets are $8. Call 3313-961-4668 or visit www.pjslagerhouse.com.

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