If you detect an air of positivity from 17-year-old rapper Diggy's music, it's hardly an accident.
"I was definitely raised in a positive environment," says Diggy, who was born Daniel Wayne Simmons III and grew up in the Queens borough of New York City as the fourth child of Joseph Simmons, aka Rev. Run of Run-DMC. Diggy did his earliest rhyming on his father's MTV reality show "Run's House" and earlier this year released his debut album, "Unexpected Delivery," after three previous mixtapes.
"I just learned to be an ambitious person and somebody that just looks at the day and age that we're in right now and how kids feel influenced (by peer pressure) and lack of self esteem, so many things," Diggy explains. "I just want to let them know they don't have to be limited or can do what they want to do. That's the type of stuff I love to talk about and I love to give them, that encouragement through what I've done and what I've accomplished thus far."
That includes hit singles such as "Copy, Paste," "Do It Like You" and the new "4 Letter Word," as well as a starring role playing a blogger in a forthcoming BET series. Some, of course, may see Diggy as bred for such success, but he claims that he pursued his entertainment career on his own, independent of his famous bloodline.
"He's supportive just as a dad, and happy for me," Diggy explains. "I didn't want him to be the reason why I got to where I am. I wanted everything to be genuine from the people who I surrounded myself with as a team. I wanted it to be people who all genuinely believed in me.
"That's how I wanted it to all come about, so I'm happy with the way it did."
The Scream Tour: Next Generation -- Part 2, featuring Diggy, OMG, Girlz and Jawan Harris, plays at 7 p.m. Friday, Sept. 7 at the Fox Theatre, 2211 Woodward Ave., Detroit. Tickets are $39.50 and $29.50. Call 313-471-6611 or visit www.olympiaentertainment.com.
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