After successful remixes for Madonna, Coldplay, Lenny Kravitz, Leona Lewis and more, and a Grammy Award-nominated collaboration with David Guetta ("Sunshine"), Avicii has morphed from hot DJ to Electronic Dance Music personality.
And it's not an entirely comfortable fit for the Swedish music-maker.
"I"ve never been in it for that reason at all," says Avicii, 22, who was born Tim Bergling in Stockholm and also works under the handles Tim Berg and Tom Hangs. "I don't really like attention that much, but it's just something that comes with it.
"When I'm (performing), that's a different type of attention, and that's OK. But I don't like being in the spotlight when I'm not on stage."
Avicii has earned that stature with his own music as well, including worldwide hits such as "Seek Bromance," "Fade Into Darkness," "Levels" and this year's "Silhouettes." He has yet to make an entire album, however -- and is in no hurry to do that.
"The singles...have been really working for me," he explains. "Doing an album is something I really want to do, but there's no time for it. Hopefully some time in the future I'll have the time to sit down and make a new album; I've always had a lot of tracks around and I still do, but you still need time to put everything together the right way.
"Right now we have (single) releases planned for almost two years, but maybe one day we'll turn all that into some kind of album. We'll have to see."
Avicii headlines the University of Windsor's Coming Home Music Festival at 5 p.m. Wednesday, Sept. 5, at the Riverfront Festival Plaza, 38 Riverside Drive East, Windsor. Tickets are $25. Visit www.cominghomefest.eventbrite.com.
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