After the platinum success of 2008's "The Sound of Madness," Florida rockers Shinedown could have made a case for playing big venues with the release of its new album, "Amaryllis."
But drummer and co-founder Barry Kerch says the quartet decided to temper its ambitions instead, lining up theaters for its Avalanche Tour.
"We're going into it with the mindset that it's not about production and lighting, though we'll have some of that with us but not over-the-top," Kerch, 35, explains. "It's going to be bands on a stage, playing rock music, the way it's supposed to be."
And, he adds, "We want to leave people hungry. It's kind of fun to start a record that way...a little smaller, and leave people who didn't get tickets hopefully hungry for when we play bigger places in the summer."
Shinedown certainly hit a chord with "Bully," the first single from "Amaryllis," though Kerch claims that "we didn't try to write a song about a hot top, but bullying happened to be a hot topic on the news at that time, so the song kind of followed." Mostly, he says, the goal on "Amaryllis" was more about sonics than subject matter.
"We wanted to make it big, grandiose and as wide as you can possibly make it sound," Kerch says. "There are strings and orchestrations and synth beds underneath things. Guitars are everywhere, all sorts of different colors and tones and drums and shakers...It's a really broad, fun to listen to record.
"If you put on headphone, you'll feel like you're sitting in the middle of it all, and that was the idea."
The Avalanche Tour, featuring Shinedown, Adelitas Way and Art of Dying, plays Thurday, April 12 at the Fillmore Detroit, 2115 Woodward Ave. Doors open at 6 p.m. Tickets are $45 and $35. Call 313-961-5450 or visit www.livenation.com.
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