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Motors & Music festival coming to Pontiac for Dream Cruise weekend

for Journal Register Newspapers

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Arts and beats -- and autos -- will be returning to Pontiac in mid-August, alongside the Woodward Dream Cruise.

The Motors & Music festival is slated to take place Aug. 17-19 in several venues around the city, including the Phoenix Plaza Amphitheater and the Crofoot complex. In addition to music, the event will include Motor Sport Expos and "an immense classic car expo" according to an informational sheet soliciting potential sponsors and participants.

The Dream Cruise takes place Aug. 18.

"This is an idea that's a long time in the making," says festival organizer Matt Dalton, a musician who operates the Metro 37 recording studio in Rochester Hills. His Dalton Bros Productions also promotes the annual Dirt Fest in Birch Run, which is in its 14th year. "2012 is the year it was right to do it."

The informational sheet lists Chrysler as the festival's presenting sponsor and includes logos for Bud Light and several metro area radio stations. No acts are listed, but the alternative rock group Alien Ant Farm is pictured on the sheet from its performance at the 2011 Dirt Fest.

Dalton says he hopes to announce the full festival lineup -- which he says will be "multi-genre, something that appeals to all ages" -- and other activities and more sponsors in late April or early May. The promotional sheet says that Motors & Music will be "hosting artists from current active rock genres, classic artists, alternative, urban, electronic and more. The event will push the envelope with cutting age interactive experiences...and provide an opportunity for fans to experience an event unlike any they have attended before."

The festival is being booked by Detroit-based 3Thirteen Entertainment.

Down Pontiac for several years hosted the Vans Warped Tour as well as the first 12 years of Arts, Beats & Eats, which moved to Royal Oak in 2010.

Web Site: www.motorsandmusicfestival.com

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