Kid Rock is showing a little "Care" for his home town again -- with more to come in the new year.
The Clarkston-based musician, is again joining forces with Meijer to provide $25 gift cards to 1,200 needy families in the Detroit metro area. The cards will be distributed via local radio stations, and Meijer is creating special packages for complete holiday meals.
Rock and Meijer teamed in November of 2010 to distribute 1,000 gift cards for Thanksgiving meals.
Rock is also planning "a major announcement...for early next year which will once again focus on Detroit."
Rock recently wrapped up a small-venue U.S. tour during which he donated more than $375,000 to local charities via his Kid Rock Foundation. Rock was honored for his efforts on Sunday, Dec. 11, at the "CNN Heroes: An All-Star Tribute" in Malibu, Calif., where he and members of his Twisted Brown Trucker Band performed "Care," the latest single from his 2010 album "Born Free."
Rock -- along with his Bad Ass beer and the Clarkston Union and Union Woodshoop restaurants -- was featured this week on the Food Networks' "Diners, Drive-Ins and Dives" program. The episode will repeat at 9 p.m. on Dec. 23 and midnight on Dec. 24.