During the cycle to promote its third album, 2010's "Business Casual," the Montreal electrofunk duo Chromeo has noticed a discernible growth in its audiences. But the group is particularly happy that it seems to be happening the right way.
"It's great to see things happen like we wanted them to happen -- very organically," explains P-Thugg (real name Patrick Gemayel), who co-founded Chromeo with Dave "1" Macklovitch in 2004. "We never had big money or big marketing. We mostly put ourselves on the road and tried to get people to come to the shows and talk about it.
"So it's always good to see some stuff happen organically, because it's a genuine sign that the fans like us, not like some more commercial bands who are shoved down people's throats and a year later they realize they don't like that band. It's better to have less fans but more dedicated ones that will follow you."
The duo now hopes that those fans will stay on board for a fourth album, which P-Thugg and Dave 1 plan to start writing in January, though they're not predicting a release date just yet.
"We've been trying to do music that's not disposable," P-Thugg, 34, explains. "We don't necessarily need a Hollywood career, but we'd like to have a sustainable career where we could just be free to write what we want and keep the band afloat.
"It's just an avenue for us to write songs, basically. We learned a lot with 'Business Casual,' and we want to try to keep growing on the next album, too."
Chromeo performs with Mayer Hawthorne & the County and Sammy Bananas on Monday, Sept. 26, at the Majestic Theatre, 4140 Woodward Ave., Detroit. Doors open at 8 p.m. Tickets are $25. Call 313-833-9700 or visit www.majesticdetroit.com.
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