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Tiesto targets colleges on latest tour

for Journal Register Newspapers

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Dutch electronic music artist Tiesto has just started his Club Life College Invasion Tour of North America — and is feeling a bit of envy towards students on this side of the pond.

“University in Holland is not the same,” explains Tiesto (real name Tijs Michiel Verwest), who received a degree in economics in the Netherlands. “We don’t have the community, the sports games. In Europe you go to school, and after that you go home, sleep in your own bed.

“It looks a lot more fun here.”

So now Tiesto, 42, is hitting colleges this fall to give his younger fans a chance to have the full experience of his live performances, which match visual spectacle with his improvised musical sets.

“A lot of my shows are 21-plus, so a lot of kids can never come to a Tiesto show — and pricewise it’s always pretty expensive,” he explains. “I want to make the connection with the new generation out there, with the kids, and make sure they have heard my sounds and seen my show.

“At schools and colleges you have so many different music lovers. They grow up with all different kinds of music. So for me it’s great to expose yourself to a new crowd. A lot of them know me, but they’ve never had a chance to see me play, so that’s the main thing.”

Tiesto’s latest release, “Kiss From the Past,” returns him to the early trance style of his early career, under the name of Allure. He’s recently done remixes for Kanye West and Coldplay, and he plans to make a new Tiesto album, the follow-up to his 2009 album “Kaleidoscope” during early 2012, after he finishes touring.

Tiesto performs at 7 p.m. Friday, Sept. 16, at the Eastern Michigan University Convocation Center, 799 N. Hewitt Road, Ypsilanti. Tickets are $37-$52. Call 734-487-5386 or visit www.emich.edu/convocation.

Web Site: www.emich.edu/convocation

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