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Interview:
Atomic Tom rides subway video to success
 

By GARY GRAFF
of the Oakland Press

» See more SOUND CHECK

The members of Atomic Tom like to tell fans that the group is named after “the smallest superhero in the world.” But big things are happening for the Brooklyn rock quartet whose first album, “The Moment,” came out last year.

Credit that to the single “Take Me Out,” a viral sensation that the group filmed on the New York subway’s B train, performing the song on iPhones.

“We’re in this place and time where we recognize that as a band we need to create our own story,” explains frontman Luke White, who started Atomic Tom in 2005 after studying marketing at George Mason University, music at Berklee College of Music and working as a freelancer in social media marketing. “We need to make our own story happen and do things that separate us from all the other noise out there.”

“Take Me Out,” which has been viewed more than 4 million times, certainly “elevated our audience,” according to White, 30. And making the video provided as good a story as the end product itself.

“We thought, ‘Where can we do this where there’s a chance of all kinds of (stuff) going down,” White recalls. “We decided on the B train, going over the Manhattan Bridge. It’s six minutes between stops, which gave us time to perform the song.

“We spent four days in a rehearsal space figuring everything out, using the iPhones as raw audio. We did trial runs on a Thursday and actual takes on a Friday. The whole thing you see is the third take. We put it on YouTube early Friday and did not expect it to do what it did. It just blew us away.”



Atomic Tom performs Sunday, Feb. 20, at the iLounge in Clutch Cargo’s, 65 E. Huron St., Pontiac. Doors open at 6:30 p.m. Tickets are $10 in advance, $12 at the door. Call 248-333-2362 or visit www.clutchcargos.com.

Web Site: www.clutchcargos.com

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