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Interview:
Ludacris is looking beyond his "Battle of the Sexes"
 

By GARY GRAFF
of the Oakland Press

» See more SOUND CHECK

As far Ludacris is concerned, he’s won the “Battle of the Sexes.”

The rapper and actor’s seventh studio album, which came out in March and pairs him with both male and female MCs in songs that explore relationships, debuted at No. 1 on the Billboard 200 and Rap charts and has been certified gold. It’s also spawned the Top 15 hit “My Chick Bad” with Nicki Minaj, while “Sex Room,” with Trey Songz, was a Top 5 Rap chart single.

“I love how it was received,” says the Atlanta-based rapper (real name Chris Bridges), 32. “I’m very glad about the outcome and how everything turned out, ’cause it was just something I wanted to do in terms of trying to inject the industry with material that I feel is filling a void. My mind is constantly thinking of what hasn’t been done and where I can go.

“That’s kind of what ‘Battle of the Sexes’ was, bringing the female MCs and male MCs together in different subject matters. It was definitely a little bit of a challenge ... but at the end of the day I made it happen and, like I say, I’m happy with the outcome.”

“Battle of the Sexes” hasn’t been Ludacris’ only endeavor this year. Besides touring with the Black Eyed Peas and appearing on Justin Bieber’s pop hit “Baby,” he’s continued to roll out Conjure, his cognac brand with the Norwegian distillery Birkedal Hartmann, and he appeared in the film “Repo Men.” He’s getting ready to work on “The Fast and the Furious Five,” and he’s plotting out his next album, “Ludaversal,” though he doesn’t have much to say about it.

“I’m just starting to work on that album, so I don’t want to give you too much information,” he says, acknowledging that he is doing some work with the production team the Neptunes. “I don’t want to give people the wrong impression. I’ll have information soon.”



Ludacris performs at 8 p.m. Friday, Sept. 10, at Sound Board in the MotorCity Casino-Hotel, 2901 Grand River Ave., Detroit. Tickets are $42, $40 and $35. Call 313-309-4700 or visit www.motorcitycasino.com.

Send your thoughts and comments to Gary Graff

 



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