Like Hanson, the Backstreet Boys and *NSYNC before them, the Jonas Brothers are experiencing the fickle tastes of a teen audience.
With the likes of Justin Bieber now favored by the demographic the Jonas trio once ruled, the mania has decidedly died down for Kevin, Joe and Nick. After topping the Billboard 200 with its last two studio albums, the soundtrack to the sibling troupe’s “Jonas L.A.” Disney Channel series bowed at No. 7, while the companion to its “Camp Rock 2: The Final Jam” movie made it to No. 3. And the group has had to retool its North American tour over box office concerns.
But you won’t find the Jonases crying about their lot.
“It’s definitely something we think about,” acknowledges youngest brother Nick, 17, who had a successful run with his solo project, The Administration, earlier this year. “But you know, I think that with all of the other young people that are coming up, we wish the best for them. And Justin Bieber in particular, we’ve had the opportunity to meet him a couple of times and speak with him. And, he’s entering into a whole new world and really being thrown into it all, and we hope the best for him. I think he’s doing a great job so far.”
The Jonas’ goal now, Nick says, is to survive the phenomenon period of their career and find a way to stay relevant to the audience they’ve built so far.
“I think that the main thing for us is feeling comfortable in our own skin and moving at our own pace when it comes to our music and our career,” he explains. “We’re in no rush to age ourselves. We realize our fans are growing with us, and we have amazing partners at the Disney Channel and all the people at Disney who have helped us in so many ways.
“We have a lot of projects coming up in the future. And, it’s good to know that we have fans who are supportive of all that we do in our music and our acting. And you know, it’s going to be another fun year and we’re taking it one step at a time.”
The Jonas Brothers and Demi Lovato perform at 7 p.m. Wednesday, Sept. 1, at the DTE Energy Music Theatre, Sashabaw Road east of I-75, Independence Township. Tickets are $99 pavilion, $39 lawn. Call 248-377-0100 or visit www.palacenet.com.
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