It’s been three years since organizers of the annual Bamboozle festivals in New Jersey and Anaheim, Calif. — and this year in Chicago — have taken their show on the road. But this year’s edition, with 25 dates and headliners such as All Time Low, Boys Like Girls and Good Charlotte, is the biggest yet, and founder John D’Esposito says he sees the road as the future for the enterprise.
“I see us condensing and using the tour to strengthen us overall,” D’Esposito explains. “I see having the tour and a Jersey anchor. That’s what gives us the most exposure, is the tour. We can hit a lot of cities and encourage people to come to the big one — come to Jersey and see where it originated.”
D’Esposito says this year’s Bamboozle Roadshow was bolstered by a new relationship with the Six Flags amusement parks; the tour is playing five sites this year and hopes for more next year. “That’s our core audience, really,” he explains.
But, he adds, the appeal is primarily the music, and he’s confident Bamboozle will continue to deliver with a combination of proven quantities and cutting-edge newcomers.
“We try to develop from within,” D’Esposito explains. “We have so many bands that have come up through the baby stages at our festivals that we don’t have to import someone from the outside, who’s never done the festival. Then we strategically have them take a year off the festival to strengthen their appeal for the Roadshow.
“It’s just been a natural progression. Each year it gets a little bit bigger and a little bit better, we think.”
The Bamboozle Roadshow 2010, featuring All Time Low, Boys LIke Girls, Good Charlotte, Third Eye Blind and others, takes place at 3 p.m. Tuesday, June 15, at the DTE Energy Music Theatre, Sashabaw Road east of I-75, Independence Township. Tickets are $35 pavilion, $25 lawn with a $99 lawn four-pack. Call 248-377-0100 or visit www.palacenet.com.
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