After taking part in its share of package tours, We The Kings are getting a chance to headline this year’s “Sub City Take Action” tour. And frontman Travis Clark says the Bradenton, Fla., quartet is taking advantage of the opportunity.
“This is one of the first tours we’ve been able to do a pretty big production behind the set,” Clark, 24, reports. “ ’Cause we have the headlining set, we can play as many songs as we want and can play songs we usually don’t get a chance to play.
“So we’re doing tons of songs, and we’ve got a bunch of lights and a lot of different things we’ve never had a chance to do before. It’s going to be the biggest tour we’ve ever done.”
Clark and his bandmates also are pleased to be able to top the bill after just their second album — “Smile Kid,” which came out in December and features a genre-crossing duet with Disney starlet Demi Lovato on one of the tracks. We The Kings’ popularity is certainly due to heavy touring the group did behind its 2007 debut, but Clark says the band’s ascent has been “kid of overwhelming” so far.
“Our first record was such a slow build and slow growth,” he explains. “People found out about it organically. It was a much longer process of getting to where we wanted to be.
“On (‘Smile Kid’), people knew us from the first record, so all the Twitter sites and Facebook sites and MySpace all had their own reviews that people did themselves and everybody was falling in love with the album, which is super flattering. The shows are selling out quicker now ... so hopefully that’s a sign of things to come.”
The “Sub City Take Action” tour with We The Kings, Mayday Parade, A Rocket to the Moon, There For Tomorrow, Stereo Skyline and Call the Cops plays Sunday (Jan. 31) at The Crofoot Ballroom, 1 S. Saginaw St., Pontiac. Doors open at 6 p.m. Tickets are $16 in advance, $19 at the door. A Take Action Tour After Party with Set It Off and Rival Summers takes place after the show in the Vernors Room; admission is free with a Take Action Tour ticket. Call 248-858-9333 or visit www.thecrofoot.com.
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