On “Kill,” the Electric Six’s sixth studio album, frontman Dick Valentine sings that “the Detroit River’s not a good place to scuba.”
Something he knows from personal experience.
“Uh, no, I don’t,” says Valentine (real name Tyler Spencer), who co-founded the group as the Wildbunch in 1996 in Detroit. He now lives in New York while the rest of the group resides in the metro area.
“I worked with a guy who was a bill collector who claimed he scubaed in the Detroit River, and he was the one who told me it wasn’t the best scuba locale in the world. I took his word for it ... and remembered it when I wrote the lyrics for that song.”
Valentine and company get into an even crazier scenario in the video for the first single off “Kill,” “Body Shot,” in which he portrays a pornographic filmmaker in the middle of a rather explicit casting call. Suffice to say it’s something that would not get on MTV — even if MTV still showed videos.
“I think it’s strictly a viral thing,” Valentine, 37, says of the clip, which has indeed become something of an online sensation. “Our record label was really cool with it. Music videos are having less and less of an impact; if you do make a video these days, you’ve got to think of the viral aspect of it. It won’t get shown on MTV, even if it meets their standards.
“So the best chance is to put something out there that’s really different and hope it’s something people want to forward to other people and build a following for it that way.”
Electric Six, the Gay Blades and Millions of Brazilians perform at 8 p.m. Friday (Nov. 27) Saint Andrew’s Hall, 431 E. Congress St., Detroit. Tickets are $15. Call (313) 961-6358 or visit www.livenation.com.
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