The British hard rock outfit DragonForce has made friends for itself on these shores with high-profile festival appearances, such as OZZFest in 2006 and this past summer’s Rock Star Mayhem Festival. But guitarist Herman Li acknowledges there’s still more work to be done.
“There’s lots of people that haven’t heard of us in the United States,” says Li, who produced DragonForce’s fourth and latest album, “Ultra Beatdown.” “We haven’t really done that much touring. Mostly we’ve gone on those (festival) shows and gone on right before the headliners to see if we can show people something different that they haven’t seen before.
“We just have to keep doing it. You don’t do one thing and the whole band explodes; I think it’s always a mixture of everything together that makes things happen.”
Li and company hope that “Ultra Beatdown” is part of that mix. Advanced on the Mayhem Tour, it’s so far yielded one single, “Heroes of Our Time,” while the special edition of the album contains “Strike of the Ninja,” the first DragonForce song to weigh in under five minutes.
“We basically just wanted to make a better album than we’ve done before, to improve it in every single way possible — songwriting, production, every single instrument,” Li says. “The last album, (2006’s “Inhuman Rampage”) was much darker, on purpose. This time we didn’t have any restrictions.
“But we don’t really worry about anything. Sales of the previous album don’t make a difference. We just want to make a better album each time. That’s enough, you know?”
DragonForce, Turisas and Powerglove perform Saturday (Dec. 6) at the Royal Oak Music Theatre, 318 W. Fourth St. Doors open at 7 p.m. Tickets are $20. Call (248) 399-2980 or visit www.royaloakmusictheatre.com.