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Interview:
Ludo Enjoying Major Label Experience
 

By GARY GRAFF
Of the Oakland Press

» See more SOUND CHECK

Ludo’s Tim Convy wound up getting a college degree — in interdisciplinary studies from the University of Missouri — but that was never his intent.

“Even when I went to college I was looking for any opportunity to stop and play music,” notes Convy, 28, a St. Louis native who was a singer and occasional “very poor” guitar player in high school and college bands. “As graduation approached, I got more and more depressed that it was time for a ‘real’ job.”

His chance came from an old high school friend, guitarist Tim Ferrell, who had formed a group with singer and songwriter Andrew Volpe and was moving to Tulsa, Okla., in order to “really go for it.” But that opportunity wound up coming in a way Convy didn’t expect, either.

“I ended up being a synthesizer player,” notes Convy, who learned to play the Moog keyboard instrument in order to make it part of the Ludo sound, a process that took him until “probably long after we recorded our first album.”

Both Convy and Ludo’s humor-tinged brand of clever pop ’n’ rock are more refined these days, and the quintet’s third release, “You’re Awful, I Love You,” finds it moving to the major label realm. And though they were “very apprehensive,” Convy says Ludo has grown comfortable with that situation, too.

“We were completely realistic about our expectations,” he explains. “We were growing to a point where we needed help. We were doing everything ourselves and it was really affecting our ability to write and be in a band. We wanted just a couple of guys in an office who would put our music out and spend a little money marketing it, and then the major labels started coming around...

“There’s a whole new set of struggles there, too. Everything has to go through 100 people as opposed to just five guys in a van. But it’s OK. We’re working just as much, but with the label behind us it’s more potent. We’re doing more damage now.”



Ludo performs with Relient K, This Providence and House of Heroes perform at 5 p.m. Saturday (Oct. 11) at Clutch Cargo’s, 65 E. Huron St., Pontiac. Tickets are $17 in advance, $18 day of show. Call (248) 333-2362 or visit www.clutchcargos.com.

Web Site: www.clutchcargos.com

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