“Burnin’ Up” is an appropriate title for the Jonas Brothers’ new single, because that’s exactly what the sibling
trio has been doing for the past 11
Thanks to their platinum, self-titled
sophomore album and a plum spot on the Hannah Montana/Miley Cyrus Best of Both Worlds Tour, the group
from New Jersey is enjoying its moment
as the world’s hottest teen act. “Burnin’
Up” is, well, burning up the charts and piquing anticipation for the Jonas’ next album, “A Little Bit Longer,” due out Aug. 12.
Meanwhile, the group is the star lure in the latest Disney Channel movie “Camp Rock,” and its written several songs for co-star Demi Lovato’s debut album. They’ll be filming a 3-D concert movie on their current tour and have both a behind-the-scenes book and a TV action series, “J.O.N.A.S!” (Junior Operators Networking As Spys) going into production in the fall.
“It’s been a crazy ride this year, and we’re really happy and really excited about everything that’s going on,” says oldest brother Kevin Jonas, 20. “Every day’s just, like a brand new thing. It just keeps getting crazier and crazier, and we’re just overwhelmed with joy.”
The “Burnin’ Up” single, however, does not reference the commercial success Jonas is experiencing with younger brothers Nick, 15, and Joe, 18.
He says the song, which the trio previewed during its “Look Me in the Eyes” Tour earlier this year, was born on the road last summer, in Louisiana on “a really hot day on the tour.”
“We were soaking wet, and it was just crazy,” Jonas recalls. “We all went back and put on some Prince and kind of got inspired and wrote the song.
Getting bodyguard Robert “Big Rob” Feggans to rap on the track wasn’t quite as easy, however.
“We were in the studio and said, ‘We’ve got these eight bars here. They could use something. It could use a rap,’” Jonas says. “So we got Big Rob in the room and he was like, ‘No, no, no ...’ He didn’t want to do it, and we’re like, ‘Come on, dude ...’ We pushed him to do it and it worked out phenomenally.”
With everything going on the Jonas crew is certainly striking while the iron is hot. And Kevin dismisses any notion that over-exposure may hurt the group in any way.
“Releasing songs, releasing things, can never hurt anybody,” he contents. “Look at Lil’ Wayne; he released 250-something songs in the last year and his album still almost sold a million units the first week. Some people say putting out too much music will hurt you, but to me it’s all about who you are as an artist and how you feel about your band.”
The Jonas Brothers and Demi Lovato perform at 7 p.m. Saturday (July 5) at the DTE Energy Music Theatre, Sashabaw Road east of I-75, Independence Township. Tickets are $57-$82 pavilion and $32.50 lawn. Call (248) 377-0100 or visit www.palacenet.com.
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