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Twins Continue to Proclaim Harmonious Partnership

Of the Oakland Press

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The Proclaimers’ Craig Reid knows he sounds like a lot of performers when he says that the Scottish duo’s new album, “Life With You,” is “the best one we’ve done in many years.” But he has backup for that claim.

The album was a Top 20 hit in the U.K. when it was released there last year, playing to good reviews and big crowds. And Reid says the success was no accident.

“I think we took a step up with it,” explains Reid, 46, who founded the band — best known for its 1993 hit “I’m Gonna Be (500 Miles)” — 25 years ago with his twin brother, Charlie. “I think the strength of the songs and the record, the strength of the production Steve Evans did, put this above other ones we’ve done.

“The profile of the band has been higher, too, which is great.”

Reid also credits the Proclaimers’ resurgence to the brothers’ attitude change toward their craft. He acknowledges that in the past they were “perhaps too picky” and hard to satisfy in their songwriting. Now, he says, “we seem to have gotten in a good rhythm.”

“I think the more writing that you do and the more records you make, the more confident you become,” Reid explains. “You have an instinct when you’re writing — ‘This is working’ or ‘This is not gonna work.’ If you’re instinct is consistently, ‘This isn’t working, this isn’t working ...’ then it becomes impossible to produce something you’re happy with.

“I think we have always striven for simplicity, for songs which are simple and straightforward. Maybe it was that simplicity we weren’t getting in the past. Maybe that’s what the problem was, but we seem to be passed it now.”

The Proclaimers and Jeremy Fisher perform at 8 p.m. Wednesday (April 30) at the Ark, 316 S. Main St., Ann Arbor. Tickets are $20. Call (734) 761-1451 or visit www.theark.org.

Web Site: www.theark.org

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