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Avenged Sevenfold Takes Reins On New Album

Of the Oakland Press

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Avenged Sevenfold frontman M. Shadows says that a self-title provided to be the best name for the California hard rockers’ fourth album.

“This feels like our best record, so when people say the name Avenged Sevenfold, we want them to think of this record,” Shadows (real name Matt Sanders) says of the new “Avenged Sevenfold,” which topped the Billboard Alternative, Hard and Rock Charts this week and debuted at No. 4 on the Billboard Top 200.

“We didn’t want people to judge this based on a title or an album cover or anything.

“And, to be honest, we never came up with a name we felt comfortable with. So we said, ‘Let’s just make the music. This is us right now. We’ll worry about a (title) for the next one.’ ”

Shadows and his four bandmates also made the decision to produce “Avenged Sevenfold” themselves, although they met with hitmakers such as Rob Cavallo (Green Day, My Chemical Romance, Kid Rock) and Howard Benson (P.O.D., Hoobastank).

“We just weren’t feeling any vibe from any of them,” Shadows, 27, says. “We just said, ‘We gotta do this thing ourselves.’ Our engineer even said to us, ‘Dude, you know how to make records. It’s easy; you wrote the songs, just put a mic on something and record it. Either it sucks or it doesn’t.’

“At the end of the day, it was easy, and we had a blast. We work way crazier hours than any producer we’d work with, anyway, and we didn’t have to deal with any of the bull ...”

Avenged Sevenfold, Operator, the Confession and Black Tide perform at 7 p.m. Friday (Nov. 9) at the Fillmore Detroit, 2115 Woodward Ave., Detroit. Tickets are $25. Call (313) 961-5450 or visit www.livenation.com.

Web Site: www.livenation.com

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